2018 Grand Clios revealedThe 2018 Clio Awards revealed its Grand Clio winners on Wednesday, 3 October. Screengrab from Apple "Welcome Home" ad. While the gold, silver, bronze and shortlist honourees were unveiled last month, last week was all about the Grand Clio winners – the work honoured as best in class for each of the disciplines. There were 12 Grand Clios handed out in all – 10 in the traditional Clio Awards program, and two as part of Clio Music. Australian Host/Havas led agency winners with two Grand Clios for Paulau Pledge. Grand Clio Winners 2018Direct Grand Clio and Innovation Grand ClioPalau Legacy Project: Palau Pledge, Host/Havas. Film Grand ClioApple: Welcome Home, TBWA\Media Arts Lab. Digital/Mobile Grand ClioSkittles: Exclusive the Rainbow, DDB Chicago. Integrated Campaign Grand ClioMarmite: Gene Test, adam&eveDDB. Print Grand ClioIkea: Ikea Pee Ad, Agency: Ã…kestam Holst. Out of Home Grand ClioEdeka: The Most German Supermarket, Jung von Matt. Branded Entertainment Grand ClioMontefiore: Corazon, Serial Pictures. Partnerships and Collaborations Grand ClioAIG: Pride Jersey, TBWA\Hakuhodo. Audio Grand ClioTimes/News UK and Ireland: JFKunsilenced, Rothco/Accenture Interactive. Grand Clio Music: Use of MusicWendy’s: webeefin? VML. Grand Clio Music: Music MarketingVisionary Music Group/Def Jam Recordings for National Suicide Prevention Lifeline: “1-800-273-8255”, Logic featuring Alessia Cara and Khalid. Click here for more about what the judges had to say about the work. |