Durban edition of The Witness from mid-August
One of South Africa's oldest newspapers, The Witness founded in 1846, is about to expand with a fully-fledged Durban edition from its present edition, covering Pietermaritzburg, the Midlands and surrounds.
Seen as South Africa's second-largest economic growth point, the Durban edition will offer advertisers access to the 'New South African' demographic (LSM 7-10).
The distribution base includes a dense network of street sales, newsagent sales and a subscription base that Ads24 intends to extend on an ongoing basis.