Rhodes University Postgraduate Diploma in Media Management

The Postgraduate Diploma in Media Management (PDMM) is designed to prepare recent graduates and working professionals to fast track their careers to management positions in the media industry.

Our intensive full-time programme aims to equip tomorrow's media leaders with the skills and knowledge they need to lead innovative media organisations as these grapple with the challenges and opportunities presented by new technologies.

The course addresses key issues confronting media managers including questions relating to, among others, the impact of new technologies on traditional media, the critical role of leadership, managing people in changing times, understanding media markets and making creative content decisions. The course also introduces students to the fundamentals of media economics, human resource management, and distribution strategies.

Primarily designed as a professionally-orientated qualification, the PDMM's location on the same level as an honours degree on the South African National Qualifications Framework means it can also provide a stepping stone to a masters-level qualification.

Modules:

Media Management Contexts, Policy and Institutions
Media Management and Leadership
Media Economics and Financial Planning
Markets, Audiences and Advertising
Human Resources Management
Managing Media Content
Circulation and Distribution
New Technology and Convergence
Interested students do not need to have a degree in journalism or management, but they must be able to show why they are interested in completing a media management course.
Website: www.ru.ac.za/spi/