Rapidol, owner of international hair-colour brand Inecto, is a long standing client of Bloom Marketing. It is this relationship and understanding of the Rapidol and Inecto brands that made the activation a smoother transaction for the advertising and communication agency.
The activation was based on a competition aimed to drive sales of Inecto Plus and Inecto PlusHighlights at the Shoprite and Clicks stores in Chatsworth Centre, Durban.