South African D&AD Awards results D&AD, which celebrates and nurtures outstanding work in design and advertising, has released the winners from South Africa late last week. Award levels - In Book:
The year's best creative work. In Book work features in the D&AD Annual. - Nomination:
Work that rises above In Book standard and has the potential to win a Pencil. - Yellow Pencil:
Work that is outstanding, rather than merely brilliant, wins a Yellow Pencil. - Black Pencil:The best of the best, the ultimate award, for work that is truly groundbreaking. Only a handful of Black Pencils are awarded each year.
AGENCY | CATEGORY | PRODUCT & TITLE | NOMINATION | | | FoxP2 | Radio Over 30 Sec | Frank.net "Frank" | Joe Public | Branding | Nike "Run Jozi" | Lowe Bull CT | Press Camp. | Independent Newspaper "Selfies" | Net#Work BBDO | Radio - Writing | Mercedes-Benz "Distance to Danger" | TBWA Hunt Lascaris Jhb | Press Camp. | Tiger Brands "Mothers Favourites" | IN BOOK | | | DDB SA | Press Camp | McDonalds "Monsters" | Joe Public | White Pencil | One School at a Time Beggar Broadcasts" | KingJames | Press - Writing | Independent Newspapers/Cape Argus "Indispensable Paper" | Ogilvy CT | Poster - Direct | Volkswagen "The Blue Motion Label" | Ogilvy CT | Radio over 30 Sec. | Kraft Food "When will it end" | Ogilvy JHB | Press Inserts | POWA "A Shoe Brochure in Case" | Owen Kessel *Velocity | Film-Cinematography | Amstel "The Boxer" | Owen Kessel *Velocity | Film-Editing | Amstel "The Boxer" | TBWA Hunt Lascaris JHB | Direct-Art Direction | "We sent their Briefs Back" |
*Entered by Velocity
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