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The price of piracy - 27 Mar 2012By Rod Baker, general manager: content
For all of you who find bank fees... how can we say this tactfully... onerous... you may be interested in the tiff between two of SA's major banks as FNB bites back at Standard Bank on the subject of bank charges. And to end off, Martin Sprott and Dr Philip Bode say that South African companies had better get with the action and join the social media conversation. As the writers say, in one way or another, social media has always been with us - but now your customers are not just chatting about you and your products over the fence, but on Facebook, Twitter, and YouTube. That means comments (good and bad) are reaching a far wider audience - so you should capture the "energy" and turn it to your advantage. As Sprott and Bode say... put social media at the core of your customer- engagement strategy. |