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SA Internet traffic for Q2 2002The Audit Bureau of Circulations electronic (ABC-e) has released Internet activity results for the second quarter of 2002. The number of Internet pages viewed increased 6% over the quarter and unique users by 13%. The greatest percentage gains in traffic were Financial Mail, with a 57% increase in page impressions from a relatively low base (closed site), while increasing their unique users by 14%, and Business Day, whose page impressions grew by 21% and unique users by 31%. News24 was the largest reporting member, with 14,7 million page impressions on average per month from just over half a million unique users. Most other sites showed moderate changes in page impressions (+10% to -19%), but the unique user count did not necessarily mirror the changes in page impressions - for example, CARtoday had an 8% increase in page impressions, but a 43% increase in unique users; IT Web page impressions increased by 5% with unique users dropping by 27%; and GetawaytoAfrica.com showed a 19% decrease in impressions while increasing unique users by 13%.
Source: ABIS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||