Advertising earns Twitter US$583m

SAN FRANCISCO, USA: Twitter is on pace to earn more than US$500m dollars in advertising revenue this year and close to US$1bn next year, industry tracker eMarketer estimated on Wednesday (27 March).

About 53% of the ad revenue at Twitter this year will come from use of the service on smartphones or tablets in a huge jump from 2011, when the San Francisco company took in no money from mobile ads, according to eMarketer.

The improved revenue forecast released by eMarketer estimated that Twitter will earn US$582.8m in ad revenue this year, nearly US$1bn next year and about US$1.33bn in the year 2015.

"The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter," eMarketer said, adding that Twitter's reach also seemed to be improving.

The bulk of ad money at the one-to-many messaging service was expected to continue to come from the US but the company's moves to expand its global sales operations were making inroads elsewhere, eMarketer said.

Source: AFP via I-Net Bridge