CMO Council expands content syndication channels

PALO ALTO, US: A new partnership between the Chief Marketing Officer (CMO) Council and NetLine will expand distribution and syndication of CMO Council content to 15,000 web publishing channels reaching a monthly B2B audience of 75 million unique visitors.

The partnership will also add a new level of precision targeting and reporting capabilities to maximise the reach and consumption of CMO Council content. Using NetLine's audience analytics engine and targeting technology, the CMO Council will be able to promote its reports, studies and white papers more precisely through BtoB websites, blogs, email, and social and mobile channels.

NetLine's content distribution network spans multiple industries and reaches many functional areas - such as IT, finance, back-office operations, sales and service/support - that are critical to marketing operational effectiveness, digital marketing innovation, data integration and insight gathering, as well as customer experience/relationship management.

Together with NetLine, the CMO Council will now offer advertisers and program sponsors a turnkey, fully integrated content origination, publishing and distribution service to maximise content consumption and response. This includes content delivery through targeted email, multiple websites, webinars, events/conferences, dinner dialogues, online professional networks, social media, mobile devices, e-newsletters, display advertising and organisational affiliates.

More information on the CMO Council's extended content syndication service and pipeline performance partnership with NetLine can be obtained from Bryan DeRose, Vice President of Business Development for the CMO Council (gro.licnuocomc@esoredb, 650.433.4144).