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Generation Y shops online but distrusts security integrityThe latest findings of the 2012 Cisco Connected World Technology Report relating to the online shopping habits of a group of young South Africans shows that the majority of 18 to 30-year-old respondents shop online, with 63% purchasing up to 24% of their goods on retail websites. ![]() Image courtesy of marin / FreeDigitalPhotos.net The study also shows that:
The results for South Africa are based on a survey commissioned by Cisco of 1800 Generation Y university students and young professionals, aged 18 to 30, across 18 countries. The report examines how this generation uses the Internet to connect with the world around them and reveals their behaviours, attitudes, issues, and concerns about the creation, access, management, and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors, and other connected devices. Highlights/key facts
"Online shopping has become increasingly popular in South Africa, however the country is only now catching up with the rest of the world and the findings of this research demonstrate this," says Alpheus Mangale, MD for Cisco in South Africa. "This shopping trend is set to grow from strength to strength given the increased convenience and flexibility it offers consumers. In order for South Africans retailers to be able to benefit even more, Cisco believes that the right network and technology infrastructure needs to be in place in order for them to fully take advantage online shopping." Research backgroundThe third in an annual series, the report was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the US. The global study consists of two surveys: one focused on college students and workers aged 18 to 30 and the second focused on IT professionals. Each survey includes 100 respondents from each of 18 countries, resulting in a pool of 3600 respondents. The 18 countries include the US, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea and Australia. |