Kit Kat flies high to support Felix Baumgartner
JWT London created a brand activation by sending four fingers of Kit Kat to Felix Baumgartner and his team as a fun break late last week as they waited to set the world record for the highest free-fall from the edge of space.
The confectionery brand started its ascent, dubbed 'Break from Gravity' from Cambridgeshire (UK) at 11.20am, rising to a height of 35.5 km. Camera footage, which tracked the chocolate's ascent and descent, was shared via the brand's social media channels.
Clients
- Stewart Dryburgh, global marketing manager, confectionery SBU
- Tamara Spada, digital and social manager, marketing and communications
Creative team
- Creative agency: JWT London
- Executive creative director: Russell Ramsey
- Digital executive creative director: Ricardo Figueira
- Creative directors: Barry Christie and Jason Berry
- Creative: Chris Jones
- Community manager: Ria Campbell
- Producer: Laura Thorne
- Planners (creative agency): Mobbie Nazir and Richard Cottingham
- Global director in charge: Kat Sutcliffe
- Account director: Kate Gunning
- Head of JWT Live: Jonathan Terry
It was posted on the Kit Kat Facebook page and on Twitter (@kitkat), where users were encouraged to use the hash tag #BreakFromGravity.