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Indigo is the colour for 2013 - DuluxThe culmination of an annual gathering by the world's foremost creative design, architecture and fashion experts, ColourFutures 2013 has recently been launched by Dulux to predict key trends for the coming year. ![]() These insights are then translated into colour pallets and images, which are brought together in the beautiful branded almanac designed to inspire customers on an annual basis. "This year, the annual meeting was staged in the Netherlands at Noordwyk's museum of Paint. Here we analysed social and economic factors that determine how people across the globe view their world. Once a conclusion had been reached, we translated our findings into colours that reflect these moods," explains Dulux colour expert, Sonica Bucksteg. "The rise of social media has meant that modern life is all about connections in this global village we all call home and, while we all strive to remain connected through our computers, cellphones and tablets, we also need to disconnect from the 'noise' once in a while to recharge and rejuvenate our souls. The colour of the year for 2013 has been selected to act as a visual Band-Aid to our hectic lives, which is why a regal, tranquil and honest indigo, which is easy to live with, is the defining shade for next year." "Soothing, honest, relaxing and inspiring are all words used to define incredible indigo. With the mounting pressure of daily living and the financial woes, we have all felt due to the global economic meltdown, home needs to be a haven that both calms and pacifies. Indigo amazes us and the fact that we are given access to a blue this deep and rich in the natural world gives the colour a magical quality instilling in us a sense of wonder. In addition, indigo is a versatile hue that pairs well with brights, citrus colours and warmer neutrals, as well as other blues, purples and greens." Five key trendsIn addition to the colour of the year, the meeting also serves to identify five key trends that will drive the coming year. According to Bucksteg, the five colour trends for 2013 are not contrived or forced, but rather have evolved from our demanding and fast paced lifestyle. The palette for 2013 is mature, elegant and sophisticated and has been defined as Collective Passion; Switching Off; The Art of Understanding; Home Factory; and Visual Solace. She outlines the colours and rationale as follows:
To download a free copy of the new ColourFutures, go to www.colourfutures.com. |