Strategic Business Opportunity

a. Commercial Business Development Strategy and Plan incorporating:
• Retail Strategy and Merchandising Model
b. Legacy Programmes incorporating:
• Cape Town Sons and Daughters Programme - a local tourism development initiative to inspire pride and participation from citizens of Cape Town
• Cape Town's Week/Month - a celebration that becomes the highlight of the local tourism calendar where the tourism industry can give back to citizens and citizens can celebrate their city
c. Patron Partnership Programme, which is aimed at the corporate sector
d. Post 2010 Marketing Plan
e. Cape Town 365 Strategy and Plan, aimed at using Events amongst other aspects as an enabler to address seasonality incorporating:
• Post 2010 Event Plan
• Domestic Tourism
• Winter Brand Campaign

Please note that a proposal can be submitted for only one or for more/all programmes and that Cape Town Tourism reserves the right to work with more than one strategist or consultant as it seems fit. It is important to highlight areas of speciality and expertise

Further details and application form can be retrieved from our website: www.capetown.travel or from our offices at
Cape Town Tourism, The Pinnacle Building, Cnr Burg & Castle Streets, Cape Town.
Closing date on 17 August 2009 at 17:00