What's in The Media October issue

This month's digital The Media magazine, a celebration of the publication's tenth birthday, is now live and packed with media insight - especially that which is related to how the media industry has evolved in the last decade and the remaining challenges. Contributors include Harry Herber, Sandra Gordon and Tim Spira.

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Are rate cards a necessary evil?
Glenda Nevill taps into one of the most controversial issues in the media... rate cards, and asks... Are they worth the paper on which they're printed?

The ABCs of advertising
Media agencies might stress the importance of publications having ABCs but do the marketers and clients actually give a damn? Joanna Wright finds out.

Ten years of The Media magazine

Internet: the changing face of media
Ten years ago, the threat of classic media being drowned by online loomed large but the fear has subsided a tad although the face of media has totally changed, writes Tim Spira

What has changed or stayed the same?
Peta Krost Maunder goes back in time to find out how the organisations and status quo in the media has changed since this magazine started.

Looking back over a decade
Sandra Gordon looks at what key players said back then...

The digital version of The Media magazine, can be accessed freely via the link: http://europe.nxtbook.com/nxteu/rodoyo/themedia_201210/ or through www.wagthedog.co.za by clicking on The Media tab. The link is also available on www.themediaonline.co.za.