Pitching & Interview Management in 2026
Pitching and Interview Management, facilitated by Martin Slabbert, Head of Newsroom at Alkemi, focuses on helping PR consultants secure earned media in an increasingly fast-paced and overloaded newsroom environment. Designed for Account Executives (AEs) and Account Managers (AMs), the session explores smarter pitching, stronger media angles, and effective interview preparation. Attendees will learn how to protect client reputation, manage interview risks, and navigate modern newsroom expectations—while avoiding burnout and pressure-driven practices.
The communications landscape continues to evolve rapidly, with journalists facing increased workloads and shrinking newsroom resources. In this high-pressure environment, PR professionals are often challenged to secure earned media coverage without relying on paid placements.
Pitching and Interview Management in 2026, facilitated by Martin Slabbert, Head of Newsroom at Alkemi, is designed to equip Account Executives (AEs) and Account Managers (AMs) with the practical tools and strategic insight needed to thrive in this demanding space.
This session will explore how the modern newsroom has changed, what editors expect from PR professionals, and how consultants can adapt their approach to remain relevant and effective. Participants will learn how to craft timely, credible media angles that enhance brand reputation and translate those angles into concise, compelling pitches that cut through newsroom noise.
The training also places strong emphasis on interview management and consultant wellbeing. Attendees will gain guidance on preparing clients with clear messaging, identifying potential reputational risks, shaping narratives strategically, and ensuring calm, confident performance during interviews.
By the end of the session, participants will be better positioned to improve hit rates, strengthen client relationships, and secure meaningful coverage that builds trust—while managing their own professional wellbeing in an increasingly demanding industry environment.
Date: 26 February 2026Time: 09:00 - 10:00
Venue: Online, Rosebank
Cost: Free