When the client says it's bloody good, they know what they're talking about.

Convincing people to donate blood is a never ending emergency. And when you have an emergency, Spitfire has Markstry.

Original Article

That's who the SA National Blood Service and agency DDB turned to to bring their #BetterGiftChallenge to life.

Shooting on a tight deadline and an equally tight budget, Markstry and producer Cherice Whewell were, as always, equal to the challenge. Shot in one location and dressed five different ways to reflect the characters' stories, Markstry cast and coached specifically to allow the talent to be honest and spontaneous, drawing on their own experiences and stories.