The rise of self-service mobile CRM
Increasingly, CRM vendors -- and their customers -- are recognizing the value of applying mobile technologies to the self-service piece of a CRM operations. In response, more and more vendors are rolling out new applications for companies that wish to target this emerging, but rapidly growing, demand point.
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These applications range in functionality and sophistication, but their end goal is the same: to take advantage of the ever-increasing reliance people have on their mobile devices to cement loyalty and, hopefully, enhance internal productivity.
Read the full article on E-CommerceTimes.com.