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Festival of Media second-day highlightsMONTREUX, SWITZERLAND: Pepsico CMO Salman Amin opened Day 2 of the Festival of Media and urged agencies not to bring him any media plans but to bring him "amazing stories, insights and ideas." ![]() This was followed by three global media directors from Sony Mobile, Heineken and MasterCard tackling the contentious issue of transparency and media rebates. Colgate-Palmolive CMO Nigel Burton and MEC CEO Charles Courtier closed the Festival with a discussion on successful agency relationships that help grow and drive global businesses. ![]() Pepsico CMO declares TV is here to stay ![]() Yahoo, Mofilm and RTL Interactive try to woo Nestlé ![]() Colgate-Palmolive CMO backs agency integration ![]() Excitement builds for FOMG Awards shortlisted agencies |