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D&AD: Spoek Mathambo gains In-Book for music videoLONDON, UK: Work from the US and France has taken the top marks in the Music Video category at the 50th annual D&AD judging event taking place this week at London's Olympia Exhibition Centre. However, South Africa's Orange Films was among the entries awarded In-Book status for Control by Spoek Mathambo. ![]() There were three entries that were awarded Nomination status by the jury in Music Video:
Entrants will have to wait until Thursday's Yellow Pencil Results Night (which takes place on the evening of 19 April) to find out whether they have been awarded the top awards, but theirs have been judged the best campaigns in the promo arena this year. The entries are the only three to have been awarded Nominations in the category. There were a further eight entries that were awarded In-Book status by the judging panel:
The full list of work that has been awarded In-Book and Nomination following judging is below. Tighter budgets boost creativity "The YouTube effect was also in evidence as a stand-out idea has never been more important for today's music video producers and directors and to capture the attention of a more sophisticated - and probably cynical - audience. "Those things, combined with ever-greater availability of the tools of production has democratised the discipline and made it accessible for a new generation of talent and that can only be a good thing for the craft." Tim Lindsay, chief executive of D&AD added: "While advancing technology has made many of the industries we judge less accessible for new, young talent, in the music video category the opposite has been the case. The work we've seen this year has been fresher, more exciting and in some cases more off-the-wall than in many others and that has been driven by an industry where the costs of production have fallen and the quality of ideas has necessarily had to rise. These are exciting times in the music promo world and D&AD is fortunate to be able to see - and reward - the best of the resulting work."
Glossary:D&AD Awards are almost unique in that, if the jurors do not judge a piece of work to be worthy of an In-book, a Nomination or Yellow Pencil in a category, no award for that category is given: jurors are not obliged to award any of the work that see if projects do not meet D&AD's judging criteria. In-Book: Refers to work that will be included in the Fiftieth D&AD Annual which will be published in September 2012. D&ADD&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation, and promotes the importance of creativity, innovation and ideas to the business community. Visit www.dandad.org for further information. Registered Charity Number: 305992. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||