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Festival of Media first-day highlightsMONTREUX, SWITZERLAND: Speakers from Barclays, Amazon, Kellogg's and SCA took to the stage on Day One at the Festival of Media 2012 to address around 700 delegates in Montreux, Switzerland. ![]() Centring on the Festival theme 'When data becomes insight: the beauty in numbers and the science of storytelling', a panel of global chief executives from the agency world were quizzed in a panel discussion. The Economist Group's Andrew Rashbass outlined how The Economist is responding to digital change and how losing print sales isn't such a terrible thing. ![]() David Wheldon: Marketing has not changed ![]() Werner Vogels: Clouds & Crowds ![]() The Economist: More profitable now than ever ![]() Agency Jeopardy: Hands on the buzzers! |