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MMA publishes winter issue of The International Journal of Mobile MarketingNEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently published the latest issue (Vol. 6, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM). ![]() This edition covers important topics including the unique Indian perspective on mobile marketing, whether Pakistan can build a mobile marketing channel, mobile payments, mobile social media, and why the US Government cares about location based marketing. "From presenting perspective on South Asian markets to exploring the use, impact and potential of mobile social media, this issue of the IJMM is extraordinarily valuable for those doing business in the mobile industry and academics," says IJMM editor-in-chief and director of the Institute for Mobile Media Research Michael Hanley. "The IJMM gives critical insight into emerging trends and markets that will inspire academics and allow marketers, agencies and enabling technologies to plan strategies for tackling their business challenges in these areas." The winter 2011 edition of the IJMM features 10 articles:
"The MMA thanks Michael Hanley and the IJMM review board for their work, which adds immeasurably to the emerging body of knowledge on mobile marketing trends and impact," said Michael Becker, North America managing director of the MMA. "We are accepting submissions for publication, and hope that the latest issue inspires mobile marketing industry leaders and those in academia to share their research and thought leadership with the mobile marketing community through the IJMM." Peer-reviewed by a 16-member board that includes researchers from top academic institutions and companies such as Snaptell and Yahoo, IJMM is an online-only publication of the MMA. The online format expands its availability to a global audience, giving readers faster access to mobile research, and provides IJMM authors with an unmatched platform for publishing research quickly, worldwide. The current issue and past editions - 114 articles from more than 175 authors in 23-plus countries are available now at http://mmaglobal.com/store. Individuals interested in submitting articles (4000-5000 words) should email their draft or prospectus in MS Word format to the MMA. To submit or to get more information, please contact moc.labolgamm@lanruojamm or go to http://mmaglobal.com/resources/international-journal-mobile-marketing/call-for-papers. Submission deadline for the next issue of the IJMM is 15 March 2012. |