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Sex at sea - it's all good?![]()
"Our main aim with this advert is to position Good Hope FM as a sexy, stylish, music-driven brand. This commercial undoubtedly captures this sassiness in a way that we hope will create a lot of talk about the station while encouraging people to take a fresh look at Good Hope FM," comments station manager Helen Graham. The commercial was created by Net#Work BBDO, with the vision of challenging stereotypical perceptions of Cape Town. Adds Riedwaan Hassiem, Good Hope FM marketing manager: "Everyone has a different picture in their minds of who they think the Good Hope FM market is. This commercial is a very classy, tongue-in-cheek attempt to get people to tune in to Good Hope FM and make up their own minds." The function took place at Hemisphere in Cape TownClick on an image to enlarge
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