New adult domain: companies need to act
Companies have been urged to protect their trademarks online following the decision earlier this year by the Internet Corporation for Assigned Names and Numbers (ICANN) to introduce a new top-level Internet domain for the adult entertainment industry.
Mike du Toit, director in the intellectual property department at Edward Nathan Sonnenbergs, says there is a risk that company's trademarks could be registered under the new .xxx top-level domain.
"It's not difficult to recognise the marketing potential of domain names such as Viagra.xxx, Barbie.xxx or ToyRUs.xxx for online adult entertainment websites," Du Toit says.
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