SA's Top Performers
The leading advertising and media agencies and advertisers in South Africa for 2001, ranked by income, billing, or expenditure, as per the latest issue of AdFocus.
| Leading Agencies | ||
| Agency | Income (Rm) | Billing (Rm) |
| FCB SA | 228,5 | 1274,2 |
| TBWA SA | 215,8 | 1054,4 |
| O&M Rightford | 200,4 | 560,5 |
| Y&R Gitam | 101,5 | 495,0 |
| Leo Burnett | 65,4 | 389,0 |
| Saatchi & Saatchi | 57,3 | 116,4 |
| The Agency | 56,8 | 325,0 |
| J Walter Thompson | 54,3 | 216,2 |
| The Jupiter Drawing Room | 47,5 | 80,3 |
| Lowe Bull Calvert Pace | 42,9 | 300,2 |
| Leading Media Agencies | |
| Agency | Billing (Rm) |
| OMD Media Direction | 1182 |
| The Media Shop | 912 |
| Mindshare | 741 |
| CIA Nota Bene | 650 |
| Media By Storm/ Media Edge | 393 |
| Starcom | 389 |
| Initiative Media | 300 |
| MediaCompete | 231 |
| Top Ten Advertisers | |
| Advertisers | Spend (Rm) |
| SA Breweries | 165 |
| Shoprite Checkers | 151 |
| Pick 'n Pay | 143 |
| Vodacom Communications | 124 |
| Standard Bank | 121 |
| Lever Ponds | 110 |
| Coca-Cola Export Corp | 108 |
| Edcon | 96 |
| MTN | 87 |
| Telkom SA | 81 |
Data by ACNielsen AdEx