New Accpac releases features e-marketing, iPhone and social media integrations

For small and midsize businesses, anchored by new iPhone, social media and Sage e-marketing integrations, Softline Accpac has announced the release of its Sage CRM v7.1, available for on-premises or hosted deployments in the cloud.

According to Jeremy Waterman, MD of Softline Accpac, it is a component of Sage ERP Accpac suites, with integration into Sage ERP MAS suites planned to be available this coming spring.

"The system gives businesses the freedom to choose how, where and when they manage critical customer information. Secure access on desktops, mobile devices and the web, along with extended Sage connected services functionality, help users work with data in whichever manner best suits them," says Waterman.

Enhancements

Subscription-based connected service for managing email marketing campaigns. The simple controls help users execute campaigns quickly with over 90 professional templates, web forms for collecting recipient feedback, automation for managing drip marketing campaigns with multiple emails, and a results tab for identifying the most qualified prospects based on open and click-through metrics
iPhone integrations allow users to access and update real-time customer information, view support tickets and manage sales opportunities while on the go
Interactive dashboards help users manage key accounts and priority tasks from a single screen and include new visual report charts for at-a-glance business insight
Twitter and LinkedIn integrations empower users to monitor social media channels and engage with customers and prospects from within the system
Real-time Microsoft Exchange synchronisation provides a seamless calendar management experience and a single location for managing and adding additional users.

"The system equips businesses with the tools they need to find new customers, close sales faster and build lasting, more profitable relationships across all channels. Interactive, role-based dashboards help users customise data views, graphical reports provide at-a-glance business insight, mobile device compatibility allows on-the-go data access and integration with scalable Sage ERP solutions provides a 360 degree view of customer activity," he concludes.

For more information, go to www.accpac.co.za.