Bookings open for media workshop
The 2011 AMASA Media Workshop, themed 'Back to Basics', will equip delegates with tools of the trade, Telmar know-how, a review on creative, dissecting relevant and impactful campaigns and the fundamentals of media planning. It takes place on 11-14 August 2011 at Little Switzerland, Drakensberg.
Aimed at media planners, marketers and media owners, delegates will be taken through a practical course on strategy development, presentation, evaluation of the media planning process and will be called to respond to a client brief with a full media strategy. Industry judges will work through the resulting strategies with the delegates and provide invaluable practical guidance throughout the workshop.
For the enrolment form, go to www.amasa.org.za