Why RSS feeds improve your website content strategy

Research has always been a particular interest of mine. It's fascinating to see how what goes on in the mind affects people's decisions and behavior. The Ponemon Institute, a research institute dedicated to privacy management practices in business and government, delved into how online marketers can build and capitalize on trust through their communication with consumers.

By Sally Falkow

15 Mar 2005

Now there's an idea - build trust and credibility based on permission. Perhaps they've been reading Seth's books.

Consumers remain wary of sharing vital information such as credit card numbers with merchants they don't trust, says the study. With identity theft on the rise, I'll just bet they're wary.

Here are some of the numbers from the survey:

84% of consumers stated that they want control over the types and frequency of Internet ads sent from a specific merchant.

64% of consumers would trust a marketer more if they had control over the types of online communication that were sent to them.

If you have not started to offer RSS feeds from your site, your newsletter and your blogs - this should convince you that it is indeed the content delivery method of the future.

About the author

Sally Falkow is the senior strategist and co - founder of Expansion Plus, an Internet marketing and PR firm based in Los Angeles, CA that specializes in using search engine visibility to raise brand recognition and value www.expansionplus.com. Sally writes a blog about Internet Marketing Strategy http://falkow.blogsite.com.