David Ogilvy, British businessman. Confessions of an Advertising Man
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
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David Ogilvy, British businessman. Confessions of an Advertising ManThe consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. |