Morris Hite, Adman: Morris Hite's Methods for Winning the Ad Game, 1988
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
|
Morris Hite, Adman: Morris Hite's Methods for Winning the Ad Game, 1988Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. |