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Global telecoms industry bets on "Connected Verticals" for top-line revenue boostLONDON, UK: Nine out of 10 telecoms firms are betting on "Connected Verticals" to grow their top-line revenues, according to a new global survey from Informa Telecoms & Media. Connected Verticals are industries where telecoms innovation - in technology, systems and processes - can trigger deep transformation in efficiency and business model. ![]() Key findings from Informa's 2011 Vertical Markets survey include:
"The hurried pace of verticalisation heralds a profound re-orientation of the global telecoms industry," said Camille Mendler, head of Informa Telecoms & Media's new Enterprise Verticals research practice. "Strategies must change to stem revenue decline in generic connectivity services and counter over-the-top competitors." Successful execution requires more than a sales and marketing veneer, advises Mendler. Corporate restructuring and partnering for service innovation and commercial execution are also critical needs. TrailblazersMendler highlights operators including Deutsche Telekom, Orange and Verizon as trail blazers in vertical markets, as well as suppliers including Alcatel-Lucent, Ericsson and IBM. The survey findings underpin the recent launch of Informa Telecoms & Media's Enterprise Verticals Intelligence Centre (IC), a source of go-to-market intelligence on Connected Verticals leveraging the multi-disciplinary resources of Informa plc, one of the world's largest information services firms. Examples of Connected Verticals research include:
For more information on the Enterprise Verticals practice, go to www.informatandm.com/enterprise-verticals-2/. |