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March 2011 US mobile subscriber market shareRESTON, US: comScore, Inc has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending March 2011. ![]() The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5% market share. Google Android led among smartphone platforms with 34.7% market share. OEM market shareFor the three-month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5% of US mobile subscribers. LG ranked second with 20.9% share, followed by Motorola (15.8%) and RIM (8.4%). Apple continued to gain share following the launch of the Verizon iPhone, up 1.1 percentage points to reach 7.9% of subscribers.
Smartphone platform market share72.5 million people in the US owned smartphones during the three months ending in March 2011, up 15% from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7% market share, while RIM ranked second with 27.1%. Apple grew 0.5 points to 25.5% share, followed by Microsoft (7.5%) and Palm (2.8%).
Mobile content usageIn March, 68.6% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 38.6% of subscribers (up 2.2 percentage points), while downloaded applications were used by 37.3% (up 2.9 percentage points). Accessing of social networking sites or blogs increased 2.6 percentage points, representing 27.3% of mobile subscribers. Playing games comprised 25.7% of the mobile audience, while listening to music represented 17.9%.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||