Cell C loses ad battle with Vodacom
The Advertising Standards Authority (ASA) - which on Thursday, 14 April 2011, found almost entirely in favour of Vodacom over complaints against its rival Cell C's controversial new advertising campaign - will now consider sanctions against the smaller operator if it finds its "behaviour indicates a pattern of deliberate and/or flagrant abuse".
This follows a request by Vodacom to consider sanctions against Cell C in light of the fact that there are "six adverse rulings against [Cell C] in the last 12 months".
Continue reading the full story, as well as the full ruling and Uys accuses Cell C of misleading consumers, on www.TechCentral.co.za.
Updated at 4pm on 15 April 2011.