AMASA introduces gold to Roger Garlick Awards

Taking the Roger Garlick Award to new heights, the Advertising Media Association of SA has elected to introduce AMASA Gold Awards to the proceedings. While the overall winner will walk away with the much-coveted Roger Garlick Award, entrants into the various categories stand a chance of being honoured with an AMASA Gold Award.

"There can only be one official winner of the prestigious Roger Garlick Award, but over the years the judges have seen many campaigns worthy of recognition. The introduction of the AMASA Gold Awards affords the judging panel the opportunity to pay tribute to those exceptional entries deemed to stand out from the rest. Each category offers the opportunity to win an AMASA Gold Award but there will not necessarily be an award presented in each category. The decision will be entirely at the discretion of the judging panel," explains Joanna Scholtz, Sub-Committee Head Roger Garlick Award.

"In awarding the 2005 Roger Garlick Awards, as well as the AMASA Gold Awards, the judging panel will be looking for innovative media interventions or campaigns. The panel will be seeking campaigns or stunts that engender target market receptivity as well as creative use of media. Although not essential to entries, results, sound strategy, consumer insights and proven return on investment, will add credence and are welcome," says Karen Bailey, Chairperson, AMASA.

The Awards will be presented together with the Financial Mail's Adfocus Awards later this year.

Entries for the 2005 Roger Garlick Awards close on Friday, 25 February 2005. For more information pertaining to entry forms, eligibility, requirements, costs and categories visit www.amasa.org.za.