Mzansi account launched in to the unbanked
The launch of the new Mzansi banking account for the impoverished, last week, used ordinary people in its campaign launched by Inroads Advertising. The campaign's pay-off-line, 'everyone can now afford banking' celebrates the target audience - the unbanked," said Inroads ATL Creative Director Mangaliso Dhlamini this week.
Officially launched via roadshows in various townships around the country, the campaign is a culmination of months of 'ground work' involving the eight participating banks; Absa, Eastern Cape's Meeg Bank, First National Bank, Nedbank, Old Mutual Bank, People's Bank, Standard Bank and Postbank, and Inroads advertising.
"Despite the challenges of having to report to a committee of 15 representatives from the eight participating banks, the campaign will unveil in a 360 degrees solution including outdoor media, public relations, events, press, outreach and above-the-line," comments Pearl Mokgatle, Head of the Business Management Department.