Starbucks cracks 10 million Facebook fans
Starbucks overtook Coca-Cola as the most popular consumer brand on Facebook almost exactly one year ago, and remains the fastest growing page, adding almost 2.3 million fans this month alone. Across Facebook as a whole Starbucks is the 9th most popular entity, with the Zynga game Texas Hold 'em Poker the most popular with almost 21 million fans. Two media entities, Facebook itself, and TV show Family Guy are also ahead of Starbucks.
Starbucks leads on aggregated social media fame
On an aggregated basis, across Facebook, Twitter and YouTube, Starbucks is also the most popular consumer brand. Aggregated brand popularity across the social networks can be viewed here: www.famecount.com/all-platforms/Worldwide/all/Brand.
Top 10 Consumer Brands on Facebook*
| Social Media statistics from Famecount.com | Fans today | Fans this week | Fans this month | Total Fans |
|---|---|---|---|---|
| 1 | Starbucks | |||
| Restaurant | United States | 71,815 | 669,999 | 2,269,452 | 9,983,738 |
| 2 | Coca-Cola | |||
| Food & Drink | United States | 43,751 | 474,567 | 1,489,890 | 7,233,885 |
| 3 | Skittles | |||
| Food & Drink | United States | 45,635 | 449,835 | 1,632,501 | 6,475,898 |
| 4 | Oreo | |||
| Food & Drink | United States | 40,701 | 450,243 | 1,503,080 | 6,186,872 |
| 5 | Red Bull | |||
| Food & Drink | Austria | 84,731 | 492,554 | 1,936,324 | 6,074,497 |
| 6 | Victoria's Secret | |||
| Fashion | United States | 34,197 | 348,374 | 1,198,058 | 4,869,521 |
| 7 | Windows Live Messenger | |||
| Technology | United States | 17,955 | 173,130 | 517,576 | 4,624,163 |
| 8 | Pringles | |||
| Food & Drink | United States | 19,320 | 165,272 | 488,880 | 3,853,176 |
| 9 | Nutella (unofficial) | |||
| Food & Drink | Italy | -117 | -1,125 | -11,399 | 3,810,715 |
| 10 | Converse All-Star | |||
| Fashion | United States | 16,893 | 151,375 | 354,608 | 3,799,538 |
*Excludes media entities, musicians, games.
Top 10 media entities on Facebook
| Social Media statistics from Famecount.com | Fans today | Fans this week | Fans this month | Total Fans |
|---|---|---|---|---|
| 1 | ||||
| Website | United States | 75,857 | 881,531 | 2,913,860 | 12,663,306 |
| 2 | Family Guy | |||
| TV | United States | 111,950 | 938,358 | 3,240,932 | 11,886,074 |
| 3 | House | |||
| TV | United States | 78,607 | 724,956 | 2,586,676 | 9,434,974 |
| 4 | The Twilight Saga | |||
| Film | United States | 56,673 | 764,537 | 2,815,247 | 9,037,295 |
| 5 | Dr. House | |||
| Character | UK | 62,912 | 511,121 | 1,612,254 | 7,700,878 |
| 6 | South Park | |||
| TV | United States | 65,569 | 565,015 | 1,863,310 | 7,674,703 |
| 7 | YouTube | |||
| Website | United States | 47,161 | 594,858 | 1,993,428 | 7,295,000 |
| 8 | Grey's Anatomy | |||
| TV | United States | 41,065 | 349,252 | 1,223,706 | 5,975,522 |
| 9 | The Hangover | |||
| Film | United States | 5,471,564 | |||
| 10 | Twilight (Italian fan page) | |||
| Film | United States | 49,223 | 611,568 | 2,357,773 | 5,240,027 |
Daniel Dearlove, Famecount.com founder said "Social networks have rapidly become a critical marketing platform, and Starbucks has led the way in its use of this media. Achieving 10 million Facebook fans shows the incredible scale that can now achieved by brands that understand this channel".