Times' paywall sees Guardian laughing all the way into readers' affections
Political leanings aside, and even with Jeremy Clarkson on side, The Times is going to have a hard time competing with other online writing that is smart, funny and - most importantly - free.
7 Jul 2010
It'll take at least a few months for News Corporation to figure out if implementing a paywall around TheTimes.co.uk was a good idea. That it took The Guardian all of one day to start pointing and laughing is no surprise.
As of 1 July, Rupert Murdoch's The Times and The Sunday Times became the latest guinea pigs in the online paywall experiment, with readers having to stump up £1 for a month's access. Well, that's the special for the first month - prices will rise steeply from August, with £1 only buying you a single day's access, or £2 getting you a full week's subscription.
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About Theresa Mallison
Theresa Mallinson is an itinerant writer and subeditor who's lived and worked in such exotic cities as Dubai, Vaduz, and Cape Town. For now, she's very happy to be back in Jozi, earning her daily bread working night shifts, and getting her morning kicks from drinking the best coffee in town. When she grows up, she wants to be a maverick ( www.thedailymaverick.co.za). Read her blog at Trinny in Jozi, follow her on Twitter at @trinklebean and contact her on theresa dot mallinson at gmail dot com.
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