Webinars offer digital insight to newspaper editors
Newspapers need to have global and coherent mobile strategy - it is not just about the iPad, the iPhone, mobile optimised web applications or mobile editors - it is about all of these at the same time. To bring editors up to speed, the World Editors Forum will hold three one-hour webinars in June 2010, on 'Mobile strategies for newspapers: how to build a global, coherent and appealing mobile content offer'.
With a three for the price of two offer of €118, South African editors can access exclusive presentation by a top editor, followed by an interactive Q&A time, during which the speaker will answer in real-time.
Webinars will be held on Tuesday 15, 22 and 29 June at 3pm South African time and will teach participants everything they need to know about mobile news, offering experience from newspapers which are already working on it.
Sessions
- La Repubblica's mobile strategy - getting readers to pay for a premium news experience - Speaker: Stefano Portu, Director, Premium & Mobile Offering, Gruppo Editoriale L'Espresso, Digital Division - Tuesday 15 June 2010, 14h00 (London Time)
- Reuters' mobile strategy - learn how a huge media group makes use of mobile Speaker: Ilicco Elia, Head of Consumer Mobile, Thomson Reuters - Tuesday 22 June 2010, 14h00 (London Time)
- The Guardian's mobile strategy - be inspired by the mobile department which sold 100 000 paid iPhone apps within 2 months! - Speaker: Jonathon Moore, Mobile Product Manager, Guardian News & Media - Tuesday 29 June 2010, 14h00 (London Time)
To consult the detailed programme and to register go to http://www.editorsweblog.org/webinars.html.
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