Al Ries & Jack Trout, The 22 Immutable Laws of Marketing, 1994
If you can, be first. If you can't be first, create a new category in which you can be first.
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Al Ries & Jack Trout, The 22 Immutable Laws of Marketing, 1994If you can, be first. If you can't be first, create a new category in which you can be first. |