Mobile social network partners with TV station to create country ‘mood maps'
The Grid, South Africa's only location-based mobile social network, has partnered with e.tv to show the daily mood of the country during the morning weather report.
Users on the Grid can set their mood to “happy” or “sad”, or a range of about 20 other emotions. Using this data alongside users' geographical locations, the Grid and e.tv are able to create a “Mood Map” of the country, similar to that of the weather map.
The partnership, which sees a news broadcaster relying on a social networking platform for statistics, is thought to be the first of its kind worldwide.
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