Book for AMPS 2009B presentations, CDs available early April

The South African Advertising Research Foundation (SAARF) invites interested parties from the advertising, marketing and media industrie,s as well as the media, to attend the second AMPS Release, showing data from the new Double Screen Computer Assisted Personal Interviewing (DS-CAPI) methodology, AMPS 2009B.

The methodology will be released as a one-hour free presentation 29-31 March 2010 in Johannesburg, Durban and Cape Town respectively. All information will be embargoed until 31 March 2010, the official release date.

Venues

Johannesburg - Monday 29 March 2010 - 12pm The Bryanston Country Club, Bryanston Drive, Bryanston
Durban - Tuesday 30 March 2010 - 09.30am Southern Sun, North Beach 83/91, Snell Parade, Durban
Cape Town - Wednesday 31 March 2010 - 09.30am Protea Hotel Victoria Junction, Cnr Ebenezer & Somerset Roads, Green Point, Cape Town

Though entry is free, participants need to register - go to www.saarf.co.za for registration forms.

Official release, free website copy

AMPS 2009B will be released on Wednesday 31 March and the CDs will be available within seven days of the release date. The CDs will include the Technical Report, Media by Demographics & Services, Media by LSM groups 1-4, 5, 6, 7, 8, 9 and 10 (for Total Adults), as well as the Branded Data report (branded data by demographics).

In the interest of making the data more widely available to all stakeholders, the contents of the CDs will also be available free of charge on the SAARF website at the end of April 2010.