One-day social media
This one-day course is aimed at de-mystifying social media and its tools as well as encouraging and guiding businesses and individuals in creating a social media strategy that compliments and ties in with their marketing and communications strategies.
With almost everyone in South Africa, and indeed worldwide, using one or more tools to chat with friends, check emails, post information, tweet their whereabouts or search for information, it is vitally important for one to be "socially savvy".
Knowing what's out there and how to use it strategically is essential for any individual, let alone business. Everyone is now a publisher with easy access to conversational media such as Twitter, Facebook, MySpace and YouTube. This kind of freedom and accessibility introduces new risks and considerations for a business or individual. Gone are the days where complaints and praises came to the attention of a company or media house via the telephone or through a letter. In addition, what we say and how we say it has become extremely important whether for business or in our personal interactions on social media.
At the end of the course you will:
-Understand what social media is and what makes it different from the other media channels;
-Understand the importance of engagement;
-Understand the various social media categories available, and know what they're best used for;
-Have invaluable tips, techniques and tactics that you will be able to use to improve on or start your social media strategy;
-Understand the importance of and identify the first steps toward creating a social media strategy and how to integrate this with your existing marketing/media/PR campaigns;
-Understand some of the social media problems you may encounter;
-Understand the do's and don'ts of writing for the internet; and
-Understand some of the legalities pertaining to social media.
Julianne Knowt from the Accounting Standards Board says that others should definitely go on the social media course because: "There is a lot more to social media than just Tweeting, Facebooking or WhatsApping. It is such a broad and complicated field. It was helpful learning about the T's and C's and the important role of a social media manager".
Date: 17 August 2016Time: 09:00 - 17:00
Venue: Observatory, Johannesburg