Activations Team Leader

Job description

Purpose of the role

“Take the lead in driving impactful regional activations that showcase STADIO’s vision and connect with the next generation of students.”


The Activations Team Leader will drive impactful regional activations that showcase and strengthen the STADIO brand. This role focuses on securing and quality assuring school presentations and promotions, managing marketing materials, and supporting lead generation to help achieve student enrolment targets.

Key Roles and Responsibilities:

To support the execution of the STADIO Marketing and Communication action plan.

• Ensure knowledge of the STADIO product is current and accurate - through self-study and training engagements
• Ensure STADIO messaging and branding are properly understood and underpin all activities and interactions carried out on behalf of the Institution
• Ensure the STADIO brand is represented effectively at all times
• Reflect the core values and principles of STADIO and ensure all communications adhere to the same
• Provide effective career guidance for all STADIO prospective students within the larger STADIO context

To support the National Activation action plan and implement quality assurance

• Complete all school activations as per the minimum standards document to ensure maximum lead gathering
• Utilise correct branding and physical presence at all school encounters
• Establish and maintain high-quality standards for all school activations
• Gather feedback to continuously improve the effectiveness of activation initiatives
• Monitor and address activation errors to enhance quality
• Collect feedback from school stakeholders and analyse feedback data.

To support the Schools Activation Plan by increasing cover in all regions

• Identify target schools, regions, and demographics for activation campaigns
• Plan and execute activation events, including scheduling, logistics, and resource allocation
• Maintain good relationships with the schools
• Handle all school magazine publications, sponsorships and events through direct cooperation with the Activations Manager

Stock Management

• Efficiently manage promotional and marketing materials for activations in a particular region
• Maintain accurate stock inventory records and monitor levels
• Ensure timely stock replenishment from suppliers
• Implement stock control systems to minimise wastage and reduce holding costs
• Regularly update stock records and track stock levels

Lead Allocation and Tracking

• Allocate leads to the appropriate enrolment counselors and admissions teams
• Monitor and report on lead progress

• Develop and deploy lead allocation systems for efficient distribution
• Regularly allocate leads to the relevant teams and track follow-up activities

Requirements

Requirements

• Relevant tertiary qualification in Marketing, Communications, or a related field.
• Minimum of 3–5 years’ experience in marketing, promotions, activations, or events management.
• Strong organisational, planning, and project management skills.
• Excellent communication and presentation skills.
• Ability to lead, motivate, and work with diverse teams.
• Willingness to travel within the region and work flexible hours when required.
• A valid driver’s licence and own reliable transport.

 

Posted on 27 Aug 14:26, Closing date 10 Sep