Introduction to copywriting for brands
Through the development of innovative thinking and practical application thereof, you will learn how to use writing to create communications driven by concept and honed through craft. Copywriting is a practical creative discipline: the learning in this course takes place predominantly through relevant practical projects which depend upon striking conceptual thought and strong crafting capabilities.
This short course covers:
-The role and function of a writer within the world of branding
-Introduction to digital marketing and SEO
-Basic introduction to brands and strategy
-Introduction to creative strategy and conceptual skills
-Introduction to print and outdoor advertising
-Introduction to radio advertising
-Introduction to television advertising
-Introduction to advertising campaigns
Vega is an educational brand of The Independent Institute of Education (The IIE).
Date: 25 July 2016 to 24 October 2016Venue: Vega Johannesburg - 444 Jan Smuts Avenue, Bordeaux, Randburg, Johannesburg
Date: 25 July 2016 to 24 October 2016
Venue: Vega Durban - The Glades Office Park, 70 Armstrong Ave, La Lucia, Durban
Date: 25 July 2016 to 24 October 2016
Venue: Vega Cape Town - 130 Strand Street, De Waterkant, Cape Town
Date: 25 July 2016 to 24 October 2016
Venue: Vega Pretoria - 34 Ingersol Rd, Menlyn, Pretoria