Strategic tourism destination marketing
The Strategic Tourism Destination Marketing short course will take you on a journey of discovery as you explore different approaches to, and trends in destination marketing, while building up a practical framework for promoting your destination more strategically.
By learning how to analyse, interpret and select the right markets, you will be able to execute destination branding and competitive positioning through integrated marketing and communication strategies.
International best practices, relevant case studies and practical guidelines form an integral part of this
course.
After completion of this course, you should be able to adopt a strategic, holistic and innovate approach to the marketing of destinations by
• Understanding different approaches to and/or trends in tourism destination marketing
• Analysing and interpreting the macro-market and competitive environments
• Doing a destination attractions and resource analysis
• Segmenting and selecting target markets
• Executing competitive positioning for destination branding
• Developing and implementing an integrated marketing and communication strategy
• Facilitating destination partnerships
• Managing information and marketing research
Time: 08:00 - 16:00
Venue: Pretoria
Cost: R7,950 (includes all course material, lunch and refreshments during course)