Nanoseconds Crisis Management

What has Ebola, the E-toll saga, shopping centre burglaries, missing planes and the horrific attack on a nurse at Helen Joseph have in common? These incidents and events stretch organisations' ability to cope with the reality and communication challenges that emerge.

A crisis contains the highest potential to destroy a company's reputation, brand and share value. How a company reacts and communicates, improves perceptions and speeds recovery. That 'how' is depended on organisational capability. Wikipedia defines capability as the ability to perform actions. As it applies to crisis management, capability is the sum of capacity and ability.

This workshop is a must attend for crisis team members, business continuity specialists, PR and communication, emergency management and health and safety personnel.

During these two days, we will take an in depth look at crisis management and crisis communication in a nanoseconds world. The workshop incorporates best practice thinking from the fields of crisis management, crisis communication, PR, emergency response, social media and strategic planning. It will be an intensive experience that will put you through the paces of crisis management and crisis communications to help you avoid or mitigate the damage that can come to a brand and reputation.

I will share experiences and insights in developing a crisis plan, managing a team to execute that plan and how to guide an organization through its inevitable stormy seas. This workshop deals with preparing for a crisis (in advance), handling the reality and communication aspects of a crisis when one arises, formulating a strategy and deciding on a plan of action to protect your reputation, minimize damage and, if possible, turn things around. It prepares you to be a crisis leader i.e. a person who understands both the art and science of crisis response, has the competencies (knowledge, skills and attitude) to lead an organisation in a time of duress and take the appropriate action under the circumstances.

I will teach attendees, among other lessons how to:

-Prepare for a crisis in advance;
-How to handle the reality and communication aspects of a crisis when one arises;
-How to formulate a crisis strategy and decide on a plan of action to protect reputation, minimise damages, and if possible, turn things around;
-How to write an integrated crisis management plan incorporating PR, OHASA, business continuity and disaster recovery;
-Identify and recruit members of your team based on the skills needed to make the team effective;
-Conduct a vulnerability audit to assess potential crisis scenarios;
-Prepare to deal with the media, social media and stakeholder concerns;
-Ensure that internal and external communications remain consistent;
-Respond quickly and authoritatively to a crisis rising out of social media;
-Engage negative comments on social media and absorb criticism;
-Draft a core message that can be communicated across all social media channel;
-Prevent or deter issues from escalating into a crisis;
-Evaluate emerging situations and determine what to do in the first 24 hours;
-Engage company employees, the media and followers on social media during a crisis;
-Track your crisis messaging across social media platforms;
-Engage stakeholders to address their concerns.

The workshop is divided up into these modules:

-Session one - How ready is your organisation to deal with the hand of fate?
-Session two - Mastering the art and science of crisis response
-Session three - Realising the Importance of Integrated crisis response
-Session four - Compiling and writing an integrated crisis management and communication plan
-Session five - Fulfilling the needs to communicate effectively and promptly with stakeholders in a crisis
-Session six - Mastering media and social media survival skills
-Session seven - Putting planning into action: Summary, integration and conclusion

Go to http://www.deonbinneman.com/crisis-management for more information, workshop pricing and a detailed course outline.

To register, download and complete the registration form available from the website. T & C's apply.

Date: 02 June 2016 to 03 June 2016
Time: 08:30 - 16:30
Venue: Apollo Hotel, Randburg, Johannesburg
Cost: R7,950 exc VAT - See other options on website

More info:

http://apollohotel.page-hotel.info/