Mitigating and Managing Reputation Risk - The World's Number One Rated Risk

Early bird special available until 6 April. Pay R2,050 less than listed price.

Reputational risk is now regarded globally as the number one risk facing organisations worldwide and as executives know; reputation, quite simply, can make - or break - a company.

The course will provide companies with tools and know-how, to protect, defend and deal with reputation risk events of any kind and will address the following:

Module 1: Understanding reputation

- What is reputation, the value to the organisation of a good reputation - and the risk of a bad one;
-What drives reputation, the opportunities involved as well as the risks that emanate from these drivers;
- The impact of a singular event and how it impacts different stakeholders - why viewing issues and incidents through the lenses of a stakeholder is vital;
- Building the business case for a proactive and systemic approach to reputation risk management;

Module 2: Understanding reputation risk

- An overview of risk management and reputation risk;
- How reputation risk develops, manifests and impacts;
- Four ways how to define and view reputation risk and mitigate it;
- Examining international and local reputation risk examples -such as the BP Gulf of Mexico oil spill, the Tiger Woods and Maria Sharapova sagas, the credit crisis and numerous other events;
- An in-depth look at what makes reputation vulnerable
- The danger of tipping points - the most common factors and sources which can lead to a loss of reputation;
- Online reputation risk - What impact social media technologies have on the management of corporate reputation inc. the importance of social media and online reputation policies, procedures and protocols, and more.

Module 3: Mitigating reputation risk

- How to analyse reputation risk using a reputation risk root cause analysis model;
- An analysis of international best practices on how to mitigate (reduce) and respond to reputation risk;
- Practical tips and techniques to help predict and counteract reputation risk before the damage is done;

Module 4: The Importance of monitoring and measuring reputation

- Why monitoring, environmental scanning, incident and issue management is vital to reputation protection;
- Measuring and quantifying reputation risk using a four - pronged approach;
- The importance of early warning systems and indicators;

Module 5: Reputation incident and reputation event management

- Why reputation recovery is a function of pro-activeness, communication and readiness prior, during and after a crisis;
- Crisis communication management plans and protocols
- Reputation event response strategies - how to navigate through the rough waters of a crisis and respond to a reputational crisis event;
- Tips and techniques for dealing with stakeholders including the media during crisis situations;
- Practical tips on how to develop a crisis management capability to prepare for and handle any reputation incident or event

Module 6: Developing a reputation risk framework

- The four building blocks of a reputation risk framework;
- The controls necessary to mitigate reputation risk;
- How to design and implement a reputation risk management framework - A tool used to spell out the strategies, protocols and procedures to be followed to protect reputation;

Module 7: Developing a reputation protection and defence strategy

This module advocates the use of a holistic approach and integration of numerous disciplines inc. integrating risk management, crisis management, corporate affairs and public relations best practices and includes:

- Ways to embed reputation risk minimisation in the culture of your organisation;
- Ways to become more vigilant, with special reference to issues of reporting and rapid action;
- The "do's" and "don'ts" of working with stakeholders such as the news media, with a focus on what it takes to build, sustain and protect a good reputation - or repair a bad one;
- International best practices on how to protect and defend the reputation of your organisation - online and offline

More info - http://www.deonbinneman.com/reprisk/

Date: 18 April 2016 to 19 April 2016
Time: 08:30 - 16:30
Venue: Apollo Hotel, Randburg, Johannesburg
Cost: POA - See website.

More info:

www.apollohotel.co.za