Marketing a consulting practice in tough times
This one-day workshop will provide you with essential knowledge, skills and tools so that you can market yourself and your consulting practice (professional and consulting services) elegantly and with success in tough times.
This workshop is based on more than 25 years of international and local research among consultants, professional service providers, rainmakers and business development managers. It takes an in-depth look at what does and doesn't work in professional services and consulting marketing.
It incorporates the latest thinking on social networking and inbound marketing and will enable delegates to strategise and develop a powerful marketing plan of action.
Why you should attend this event.
There are always new or better ways to do things. The same message holds true for marketing consulting and professional services.
This workshop will help you to find new ways to enrich your marketing efforts.
What you will learn:
Module one:
- What it takes to become a rainmaker
- The key factors of consulting success
- Identify what works and doesn't work in consulting and professional services marketing
- How to build your image and reputation and have clients come to you, using techniques incorporating the law of attraction and scientific consulting practice marketing
- How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as reputation, social media and name recognition strategies
Module two:
- Why your current clients are a goldmine and why you should deepen relationships and business with them
- How to get more and better referral business
- How to use low cost/free ways of gaining professional exposure
- How to price services for maximum profit and income
Module three:
- How to make networking and relationship building pay
- How to find new opportunities to capitalise on your knowledge, skills and expertise irrespective of economic circumstances
- How to think like a marketer and spot opportunities to enhance your own brand and sell your services and expertise
- Marketing and promotional strategies using traditional media and social media such as LinkedIn, Twitter, Facebook and other social networks to build favorable reputation relationships, name recognition and presence
Module four:
- How to plant seeds now for a harvest in the future
- 23 ways to promote your name, brand and services
- The what and how of a written marketing plan
- How to integrate latest techniques and tips gleaned from social media and other professions into your marketing efforts
A workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.
Who should attend?
This is a one-day workshop for all consultants, business development managers; professional service providers, thought leaders and people interested in improving their knowledge of professional consulting marketing strategies.
Read reviews about the training at http://www.deonbinneman.com/training-testimonials/
Date: 22 April 2016Time: 08:30 - 16:30
Venue: Apollo Conferencing Hotel, Johannesburg
Cost: R2,950 pp (excluding VAT) Early Bird available until 6 April - R2150 exc. VAT
More info:
Date: 10 June 2016
Time: 08:30 - 16:30
Venue: Apollo Conferencing Hotel, Johannesburg
Cost: Check website