King content, 3D bring South Africans back to the movies
South Africa's big cinema chains, Nu Metro and Ster-Kinekor, have reported a surge in movie attendance over the past two years. Both chains have responded by investing aggressively in new screens countrywide, as well as in outfitting existing complexes with the latest three-dimensional (3D) and digital projectors.
Ster-Kinekor, a subsidiary of Primedia, says that audience attendance is rising 10-15% a year. Avusa, the holding company for Nu Metro, reported that revenues at Nu Metro Cinemas soared 28% during the six months ended 30 September 2009.
The rosy numbers represent a dramatic turnaround in the fortunes of the competing cinema chains, which were bloodied by a messy price war between 2005 and 2007.
Continue reading the full article on www.TechCentral.co.za.
About the author
Lance Harris is a freelance business and technology journalist, with 15 years of experience, who writes for [[www.TechCentral.co.za]]. He is a former managing editor of Computing SA. Email him at [[lanceha@gmail.com]] and follow him on Twitter at [[@lanceha]].