We Are Africa
We Are Africa is far more than a trade event. Each year brings together a carefully curated selection of high-end African travel brands and world-class, international, hosted buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.
Now in its third edition, We Are Africa continues its success as one of the leading platforms to showcase how progressive, sophisticated and on the cutting-edge of hospitality Africa is and is increasingly becoming.
The whole event is designed to completely eschew the stereotyping and clichéd depictions of Africa that have prevailed in the public imagination, which even some of the wider travel industry have used and traded off for so many years. Therefore, We Are Africa attracts and curates those travel industry leaders who are passionate about Africa and who share our desire to carve a fresh path in the industry to re-brand and electrify travel to Africa.
The mission
#NotOneStory
Our travel tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity proving that we are not one story. We Are Africa.
Partners
Headline partner: South African Tourism
Host city: city of Cape Town
Hotel partners: Twelve Apostles Hotel and Spa, African Pride Hotels 15 on Orange, One&Only, Sun International Hotels The Table Bay, Taj Cape Town, Belmond Mount Nelson Hotel, Cape Grace.
Official partners: Atta, Classic Portfolio, Classic Safari Africa, The Leading Hotels of The World, Preferred Hotels and Resorts, Relais and Chateaux, XO Private.
We're on the lookout for travel innovators that stand apart from the crowd, brands with a passion for Africa that are determined to tell their individual stories of Africa in a way that resonates with today's high-end traveller.
Visit weareafricatravel.com for more.
Date: 02 May 2016 to 05 May 2016Venue: Cape Town Stadium, Cape Town