Masterclass in stakeholder reputation and relationship management

A company's reputation is its most important asset and yet, also its biggest risk. International studies show that as much as 63% of the market value of an organisation can be attributable to its reputation.

An organisation derives its reputation from the way its performance, actions and behavior is perceived by stakeholders. Stakeholders' perceptions influence stakeholder decisions and actions and are in turn influenced by the relationship building, communication and engagement practices of an organisation.

To develop and build reputation capital, organisations should pay careful attention to perceptions and how they manage the relationships with their various stakeholders.

This course provides essential best practice learning in this subject and provides delegates with a structured approach to manage stakeholder relations with intent to build and impact an organisation's most important asset and biggest risk.

Any organisation that wants to enhance its reputation among its stakeholders will have to address the following strategic questions:

• Who are our stakeholders?
• What are our stakeholders' stakes?
• What opportunities and challenges do stakeholders present?
• What economic, legal, ethical, and social responsibilities does our organisation have towards our various stakeholders?
• What strategies or actions should we take to best manage stakeholder challenges and opportunities?
• Do you have a system for managing relationships with stakeholders?
• How do you measure results? What metrics do you use to assess and gauge stakeholder relationships?
• In a crisis how quickly can you communicate with your relevant stakeholders?
• Do you know the various methods to engage with stakeholders and when not to use it?
• Can you state how much you are spending on each stakeholder group and what your ROI is?
• Have you developed a set of rules and practices on how best to manage the process of building stakeholder reputation with each stakeholder group?

Based on a synthesis of ideas from community relations, marketing, strategic communication, reputation and stakeholder management, organisational change, sustainability and CSI thinking, this course offers an integrated framework, as well as practical tools for developing new kinds of collaborative relationships.

It takes the delegate from theory to practice, offering the opportunity to question and answer the above-mentioned questions and pre-plan for better reputation management practices and stakeholder management in their organisation.

It provides guidance on how to develop and implement a stakeholder reputation management system, comply with Section 8 of the King Code 3 Guidelines on Corporate Governance and includes a dedicated look at communication, engagement, and relationship building and reputation enhancement practices.

See all the modules of what you will learn at http://www.deonbinneman.com/stakeholder-reputation-management/

Date: 10 March 2016 to 11 March 2016
Time: 08:30 - 16:30
Venue: Apollo Conferencing Hotel, Randburg, Johannesburg
Cost: See website for pricing and terms and conditions

More info:

http://apollohotel.co.za/